![]() ![]() This book will help you to see ahead and plan for the future of your business. Tapping into these values is an important marketing strategy. These days we are looking less at fulfilling consumer needs, and more at examining consumer values. ![]() Adaptation is key to a successful business. Kotler encourages a move from Marketing 2.0 to Marketing 3.0 to keep up with an every changing world. It’s not just the customers that can become enthused with this knowledge, but shareholders and employees can also benefit greatly from a true understanding of the goals of your business. If they understand the meaning and thoughts behind your business, they’ll be more ready to come on board. ![]() The main idea he puts across in the book is the importance to pass on the values and mission of your business to the customers. This book by the highly knowledgeable Philip Kotler focuses on the future of the marketing world, which is important to every business. ![]()
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